Your Old Self is your Biggest Competitor

From The Editor’s Desk (My Laptop)

Why Scaling Starts With Letting Go of Yesterday’s Habits

I stirred my cappuccino and leaned in.

“Imagine this,” I said.

You open your laptop on Monday morning. Instead of spending three hours turning rough notes into a proposal, you drop them into a workflow and get back a polished, story-driven draft in minutes.

You send it the same day, not as a list of line items, but as a narrative your clients can picture themselves in.

Your marketing?

It’s not waiting for inspiration to strike. Campaigns go out consistently, with clear messaging that attracts the next wave of dream clients.

Your networking?

It isn’t random coffees and chance encounters. It’s targeted partnerships that bring referrals you don’t have to chase.

And your evenings?

They belong to you again. Because the work that used to bleed into late nights now runs on systems, not sheer willpower.

That’s the new Jani.

But here’s the truth: most advisors never get there.

They stay stuck to their old self, reactive, overworked, and capped by time. Not because they can’t grow, but because they don’t commit to the tools and systems that unlock the next level.

Example in Action

A couple of weeks later, Jani tested her new AI workflow with a couple celebrating their 25th anniversary in Japan. Normally, she would have spent hours polishing supplier notes into something that felt special.

Instead, she ran her outline through ChatGPT and what came back stopped her in her tracks.

Here’s an excerpt from the actual workflow output:

“This anniversary isn’t about seeing Japan. It’s about pausing together in the middle of life to celebrate what you’ve built.

Your journey begins in Tokyo, where the two of you will slip behind the counter of a master sushi chef. He’ll show you how to shape rice and slice fish the way he learned from his father, a quiet, tactile moment you’ll remember long after the taste fades.

From there, the shinkansen carries you to Kyoto, where a temple closes its gates to the public just for you. You’ll walk hand in hand through maple gardens lit only by lanterns, hearing the crunch of leaves under your feet.

On your final evening, a geisha dinner in Gion; not a performance for tourists, but an invitation into a tradition outsiders rarely glimpse. It’s a reminder that true celebration isn’t loud, but intimate, rare, and deeply personal.”

Jani read it twice. Then she smiled.
Because for once, the first draft wasn’t a list of inclusions.
It was a love letter to her clients, written in a voice she’d always wanted to deliver but never had the time to craft.

That’s the difference between the old self… and the new one.

The Marketing Corner

How Jani got that output

What you just read wasn’t magic. It was the result of a structured AI workflow, one that any advisor can set up.

The key is in how you feed the AI.

If you give it bullet points, it gives you back a brochure.

But if you give it client context and emotional framing, it gives you back a narrative.

Here’s a simplified version of the exact workflow Jani used:

Inputs

• Client profile: who they are, why they’re traveling, past experiences, and what matters most.

• Destination & dates: where, when, and for how long.

• Core inclusions: accommodations, activities, transfers, dining, guides.

• Exclusivities: perks, private access, behind-the-scenes.

• Tone: warm, expert, story-driven (not a list of line items).

Prompt Snippet (you can paste this into ChatGPT today):

Turn these raw trip notes into a client-facing proposal written as a story.
Anchor the narrative in transformation and exclusivity. Highlight at least three ‘only with us’ moments. Do not present line items. Write in a warm, confident, expert tone that sounds like a trusted advisor.

The difference is clear: instead of proposals that look like spreadsheets, you deliver proposals that read like invitations into an experience.

👉 This is just a fraction of what we’ll cover inside AI Essentials for Travel Professionals, where you’ll get complete workflows designed for proposals, marketing, client communication, and more.

Pre-sell pricing closes August 31st. $97 today → $297 next week.

The truth is, the “old self” will always find reasons to wait, to keep doing proposals by hand, to push marketing off until next week, to accept being capped by time.

But the advisors who grow aren’t waiting. They’re already stepping into the new self: more clients, more capacity, and more freedom to design the business they actually want.

That’s what AI Essentials for Travel Professionals is about.

Not tricks. Not gimmicks. A complete system of workflows you can use immediately to reclaim hours, deliver more value, and scale without burning out.

⚠️ Last chance: Pre-sell pricing ends on Sunday, August 31st.
$97 today → $297 next week.

Secure your spot here 👇👇👇