I Stopped Using My Company Name and Here's What Happened.

Most advisors get this backwards. Here's what luxury clients actually pay attention to.

Author

Alex Mustaros
November 13, 2025

In partnership with

She was staring at her phone, Instagram open, cursor blinking on the username field.

She was biting her lip, scrolling back and forth between profiles, the uncertainty written all over her face.

"So, should I be posting as myself, or should I create a branded account for my travel followers?"

One travel designer on my team, been in the industry twelve years, knows her stuff, was second-guessing everything because she thought leading with her personal name instead of "Lifestyle Travel" would make her look less professional.

I asked her, "When was the last time a client raved about a logo?"

Silence.

Then: "They always say my name, never the company."

Exactly.

The client doesn't fall in love with a logo. They fall in love with you.

Think about it: When someone recommends an advisor, they don't say, "Oh, you should use Elite Travel Group." They say, "You have to work with Sarah. She completely gets me."

That's a personal brand.

And in luxury travel, it's everything.

Why Every Luxury Travel Advisor Needs a Personal Brand

Your personal brand isn't about vanity. It's about clarity.

It shows your values, how you see the world, and what you believe travel should feel like.

That's what creates authority before a proposal, loyalty after the trip, and referrals without asking.

The most successful travel designers I know have something in common: when clients think of them, they don't think "agent."

They think "advisor."

Someone who understands them. Someone they trust.

And here's the thing: AI can actually help you build your personal brand faster than ever. Not by replacing your voice, but by amplifying it.

More on that in a second.

How Luxury Travel Advisors Build a Personal Brand Clients Actually Trust

People don't buy packages. They buy people.

In this week's video, I walk through how to build a personal brand that attracts high-end travelers, pre-qualifies dream clients, and ends the endless competition on price.

You'll understand:

✅ Why hiding behind your logo is costing you bookings
✅ The four components of a powerful personal brand: Voice, Values, Visuals, and Vulnerability
✅ How to use storytelling to position yourself as the expert clients remember
✅ What consistency really means (and how it compounds into authority)
✅ How to attract the right clients and politely repel the wrong ones

Whether you're independent, part of a host agency, or running your own luxury travel brand, this will help you to build trust, visibility, and premium demand through authentic personal branding.

MARKETING CORNER: How AI Helps You Build Your Personal Brand

AI doesn't make you sound robotic. It removes the friction between what you know and actually sharing it.

I just launched the 150+ AI Prompts for Travel Professionals (v2.0) today, and one of the sections is dedicated entirely to personal branding and content creation.

Here are three prompts you can use today:

1. LinkedIn Story Post That Shows Your Advisory Value

Write a LinkedIn post about a time I had to reposition a client's expectations. They wanted Santorini for their anniversary, but based on what they described (wine, privacy, authentic experiences), I recommended Paros instead. Structure it like this: what they initially asked for, what I sensed they actually needed, how I guided them there without making them feel wrong, and the result. Show advisory positioning, not order-taking. Professional but storytelling-driven. 200 words max.

This turns a real client interaction into content that demonstrates your expertise.

2. Instagram Caption That Subtly Builds Authority

Turn this client trip to French Polynesia into an Instagram caption that demonstrates my expertise without being salesy. Open with a specific, visual moment from their trip. Then add one insight only a luxury travel expert would know. Close with one piece of advice for anyone planning a similar journey. Include 3 hashtags that position me as a luxury travel expert, not a generalist. Keep it under 150 words.

Now your content educates while it sells.

3. Newsletter Story from a Real Client Situation

I just had this client interaction: [paste the situation]. Turn it into a 300-word newsletter story that teaches a lesson about luxury travel without making it about me. Focus on the insight, the approach, and what it reveals about serving high-end clients. Warm, conversational tone. End with one question that invites readers to reflect on their own experience.

Stop staring at a blank screen on Monday mornings.

These aren't generic prompts. They're built for the specific situations we face as luxury travel advisors.

New: 150+ AI Prompts for Travel Professionals

After two years of figuring out what works (and what gives you generic garbage), I rebuilt the entire toolkit from the ground up.

Why?

Because AI evolved. ChatGPT, Claude, Perplexity, they're all more powerful now. Which means the prompts that worked six months ago can do so much more today if you know how to structure them.

What's inside:

  • ✈️ Itinerary & Trip Design (25 prompts)

  • 📸 Social Media Content (60 prompts across Instagram, LinkedIn, Twitter)

  • 📬 Client Communication & Emails (20 prompts)

  • 👤 Client Personalization & CRM (15 prompts)

  • 🔎 Research & Perplexity Prompts (15 prompts)

  • 🗣 NEW: Conversational Roleplays (10 prompts)

That last section is the game-changer. You can practice discovery calls, handle price objections, prep for crisis situations, all with AI as your sparring partner. Before the real client interaction.

Price: $47

Launch bonus: The first buyers (through Thanksgiving) get the original 100+ toolkit free. That's 250+ total prompts.

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