Do You Consider Yourself a Travel Creator?

Travel Industry News & Trends

Accor Takes Over Victoria Golf Resort & Spa in Portugal

Accor is expanding its luxury footprint in Portugal by taking over the Victoria Golf Resort & Spa in the Algarve. The 140-room property will be transformed under the MGallery Hotel Collection, blending upscale golf experiences with boutique spa luxury. Scheduled renovations aim to attract a new wave of high-end travelers who want more than just a great swing. LUXURY TRAVEL ADVISOR

“Relaxing in the spa after 18 holes” sounds like a very on-brand client itinerary.

Fora Travel Gets $60M in Funding—and Opens an NYC Storefront.

Fora Travel just raised $60 million in Series B funding—then went brick-and-mortar with a storefront in NYC’s West Village. It’s a bold move: tech-first infrastructure meets face-to-face hospitality. Backed by Heartcore and Forerunner, Fora is doubling down on becoming the modern advisor’s platform of choice. They’re not replacing travel designers—they’re rebuilding the category entirely. TRAVEL AGENT CENTRAL

A digital-native disruptor going analog? Fora isn’t hedging bets. It’s going all-in.

Disney to Open First-Ever Theme Park in the Middle East

Disney is teaming up with Miral to open its first theme park in the Middle East—Disney Adventure World in Abu Dhabi. Slated for Yas Island, the indoor park will bring iconic franchises (yes, Marvel and Star Wars included) to the UAE’s family travel scene. It’s Disney’s most ambitious international expansion in years, and another signal that destination IP is the new frontier. T+L

Clearly, Disney looked at the desert and thought: “Needs more Imagineering.”

Cape Town Voted Best City in the World

Cape Town has been crowned “Best City in the World” in the 2024 Telegraph Travel Awards (paywalled), beating out heavyweights like Vancouver, Kyoto, and Sydney. Voters praised the city's blend of natural beauty, diverse culture, world-class food, and coastal adventure. For luxury travelers, it’s a triple win: wine country, wildlife, and five-star everything. If it wasn’t on your radar for 2025, it should be now. A LUXURY TRAVEL BLOG

It seems this is not a trend anymore. It’s a title.

Content Is the New Credibility in Luxury Travel

If you’re publishing content, curating experiences, showing up online (and offline), and shaping how people perceive travel, you’re already operating in the creator economy.

According to the new 2025 Creators & Travel Industry Report from Stay22 and Travel Massive, creators today aren’t just posting. They’re building businesses across multiple verticals.

Spoiler: it looks a lot like what luxury travel professionals are already doing.

This isn’t about vanity metrics. It’s about building authority and equity.

Are the creators seeing traction?
They’re not the ones with the most significant followings.
They’re the ones who own their platforms.

Blogs and newsletters still matter more than likes.

And this is where you come in.

You’re not just selling travel or hospitality. You’re selling taste. You’re advising, publishing, writing, designing, hosting, and showing up consistently.
Whether you say it out loud or not, you're a luxury travel creator.

The industry has changed. And your content is part of your value.
So make it sharper. More intentional. More you.

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The Marketing Corner

Want to Create Like a Pro? Steal These 5 Habits from the Top Earners

So now that we’ve reframed what it means to be a Luxury Travel Creator… how do you actually create better?

The 2025 Creator Report didn’t just analyze what people are doing, it spotlighted what the top-performing creators are doing differently. And here’s the twist: their success isn’t about being famous. It’s about being strategic.

Here are five habits worth copying—whether you’re writing Instagram captions or selling $20,000 honeymoons:

1. They Own Their Platform

Instead of relying only on Instagram or Facebook, high earners focus on platforms they own, like their own website and email list.

Why? Because no algorithm can block your newsletter. No platform can suddenly take away your blog.

→ If someone finds you through Google or subscribes to your emails, that’s your audience. Not borrowed.

2. They Offer More Than One Thing

Most creators don’t rely on one income stream. They write articles, offer consulting, create downloadable guides, or host paid experiences.

You don’t need to do it all, but you do need to think beyond commissions.

→ Could you turn that honeymoon itinerary into a downloadable sample? Could your deep expertise in Greece become a private webinar? That’s the mindset.

3. They Use Data to Guide Their Voice

You don’t need to be tech-savvy—just observant.

Which emails get opened the most? Which Instagram posts get replies? What kind of content gets shared or forwarded?

→ Use that feedback to make more of what people like. That’s data-driven marketing.

4. They Build for Long-Term Leverage

An Instagram post might live for a day. A blog post or a PDF guide? Years.

That’s why top creators invest time in content that doesn’t expire.

→ If you’re writing the same advice over and over, it’s time to package it. Guides, cheat sheets, blog posts, email series—whatever works for your audience.

5. They Say No More Often

Top creators don’t accept vague offers, unpaid promotions, or “we’ll tag you in a post.”

They’re clear about their value, and they protect their time.

→ You don’t need to be rude. Just focused. If something doesn’t align with your brand, your audience, or your long-term strategy, it’s a no.

Bottom Line:

You’re already doing most of the work. Now it’s time to sharpen the way you present it. Because in this industry, content is no longer a bonus; it’s proof of your expertise.

One More Thing Before You Scroll

If this previous feature made you think, “Okay, I get it... But how do I actually start creating smarter content?” I’ve got you.

We built a tool to help you plan a month’s worth of high-impact content in less than an hour.

The Luxury Travel Content System

A simple tool to help you plan your content once a month, so you can get back to what you actually enjoy doing.

Inside:

• A 3-pillar framework (Trust, Taste, Trigger)

• A filled-in planning grid with examples

• Suggested formats and media ideas

• Headline starters and real-life examples

The Savvy Traveler Guide to ROME