A Year for Wisdom, Patience, and Careful Decision Making

Travel Industry News

Qatar Airways Introduces Digital Human Cabin Crew

Qatar Airways has unveiled Sama, the world’s first AI-powered digital human cabin crew member. Launched at ITB Berlin 2024, Sama is designed to enhance passenger engagement by providing real-time assistance and personalized travel experiences through innovative conversational AI technology. This initiative reflects Qatar Airways' commitment to blending technology with exceptional service. Check her Instagram account if you want to see more. @samaonthemove

Starwood Hotels is Coming Back!

SH Hotels & Resorts is rebranding as Starwood Hotels in February, marking the return of the iconic name Barry Sternlicht, founded nearly 30 years ago. The move revives the Starwood brand, which had been retired after its 2016 acquisition by Marriott International. SH Hotels currently manages luxury brands like 1 Hotels, Baccarat Hotels, and Treehouse Hotels. The rebrand aims to leverage Starwood’s strong legacy in hospitality while expanding its presence in the luxury and lifestyle hotel sector under Sternlicht’s leadership. TRAVEL WEEKLY

Aqua Expeditions has a New Owner.

Ponant Explorations Group has acquired a majority stake in Aqua Expeditions with support from its parent company, Artemis Group. Aqua Expeditions, known for operating small luxury ships in regions like the Galapagos, Indonesia, the Mekong, and the Peruvian Amazon, will continue under its existing brand name. Founder and CEO Francesco Galli Zugaro remains a shareholder and will lead the company. This acquisition enhances Ponant's global presence and complements its 2019 purchase of Paul Gauguin Cruises. Aqua Expeditions plans to expand operations to the Seychelles and Zanzibar in December. TRAVEL WEEKLY

A&K Opens in Mexico.

Abercrombie & Kent (A&K) has expanded its global presence by opening a new Destination Management Company (DMC) in Mexico, which has been operational since October 2024. With offices in Mexico City and Mérida, the DMC offers tailor-made itineraries, exclusive access to unique experiences, and 24/7 on-the-ground support for partners and guests. This addition brings A&K's network to 36 DMCs with 55 offices in over 30 countries, solidifying its position as the largest luxury DMC network worldwide. TRAVEL MARKET REPORT

The Year of the Wood Snake

The Lunar New Year has just begun, heralding the Year of the Wood Snake in the Chinese zodiac. This 15-day celebration, observed by millions across Asian communities worldwide, runs from yesterday's new moon until the Lantern Festival on February 12. The season triggers the world's largest annual migration in China, with 9 billion trips expected during the 40-day travel period.

The snake, sixth in the zodiac's 12-year cycle, represents wisdom, patience, and transformation. Those born in the snake years are said to be charismatic and intelligent, with this year's wood element adding qualities of growth and flexibility. The holiday's cherished traditions center on family bonds and good fortune, featuring red decorations, festive reunions, and the customary giving of red envelopes.

Which Chinese Zodiac Animal Are You? Check it here

Featured Destination Expert

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